Digital and service transformation of business models - the case of ATM Recyclingsystems

Several challenges like shorter technology cycles or the need for customization force companies to transform towards higher digitalization and servitization. The transformation towards Industry 4.0 has an impact on the overall company. Smart connected products allow companies to gather data, for example, about customers and their demands, and to use this information for developing offerings that are tailored to customers' needs. These offerings tend to integrate a higher share of (digital) services, leading to a transformation of the companies' product-oriented business model to a service-oriented business model. With the case of ATM Recyclingsystems, we were able to show how a recycling machine manufacturer transforms its business model by implementing an IoT platform from t-matix.